The Value of Time Group
The O Valor do Tempo Group was created in 1994, in Seia, and its first public expression appeared in 2002, with the opening of the Bread Museum. Almost 30 years after its founding, the group favors an approach based on the added value of the handmade product that proves that innovation is not always about technology.
Respect for the human dimension and a mission focused on democratizing access to culture, combining it with the economy for clear mutual benefit, allows us to prioritize people and History, two of the organization's main pillars, through a reorganized economic model that coordinates production and consumption systems in favor of valuing the local economy and sustainability.
To ensure the proper appreciation of the historic Portuguese products it works with, the group is committed to a strong proximity to the end consumer through the tourism and leisure sectors, with 45 spaces in Portugal, through fifteen flagship brands: Bread Museum, Beer Museum, Portuguese House of Codfish Cakes, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Comur, Fantastic World of Portuguese Sardines, CBR Boutique Hotel, A Brasileira do Chiado, Mensagem de Lisboa, Joalharia do Carmo and Figurado de Barcelos – O Valor do Tempo.
